CHOCOLATE MONKEY
Brand Activation
Concept Work
THE SITUATION
Chocolate Monkey is a regional chocolate store specializing in high quality dipped chocolate treats and fudge. The family business, founded in 2009 by two brothers, has expanded throughout the region and ships their chocolate creations worldwide. The brand is now ready to franchise and expand its retail footprint and penetration in the market.
THE PROBLEM
Chocolate Monkey is facing issues as they expand. They are looking to update branding to unite their fun mom and pop and family focused feel with a more modern look. The goal is to attract new investors as they look to launch a brand expansion and franchise program.
Introduce the Chocolate Monkey brand to the world as a candy shop by chocolate lovers and for chocolate lovers from all walks of life.
THE STRATEGY
OUR VISION
Chocolate is a connection, a moment, a memory. A history forged by recipes passed down and perfected through decades and across continents.
It’s a child’s first trip down the candy aisle, a message to that special someone during the holidays, a late-summer night treat around the campfire on that long family road trip.
Chocolate is for the young and young at heart. It is the feeling of excitement and uncertainty of biting into a chocolate fresh from the box, or the crinkle of a foil wrapper and the new friends made by sharing a piece of your favorite bar with a stranger.
This is why we make the very best chocolate, meant to be enjoyed by all.
FOR THE LOVE OF CRAFT
FOR THE LOVE OF FAMILY
FOR THE LOVE OF FUN
FOR THE LOVE OF CHOCOLATE
BRAND PERSONALITY
WHO
WE
ARE
We are the purveyors of fine sweets to chocolate lovers around the globe
WHAT
WE
BELIEVE
High-quality chocolate should be enjoyed by all, without pretension.
WHAT
WE
DO
We make the craft of fine candy approachable and available to all.
CREATIVE EXECUTION
BRAND IDENTITY
NEW LOGO
IN-STORE
OOH
WEBSITE
