This is a blog. Its contents will become more structured with time.

Much like April Ludgate, I enjoy people, places and things. In this blog, I will use those interests to explore branding in an array of businesses. Basically, whatever is peaking my interest at the time. One week may be about baseball, the next may be about various album covers from the 1980s. The goal is to continue to improve my writing skills and keep a fresh perspective on the branding world.